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Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks

Niyoosha Jafari Momtaz (K. N. Toosi University of Technology, Iran), Abdollah Aghaie (K. N. Toosi University of Technology, Iran) and Somayeh Alizadeh (K. N. Toosi University of Technology, Iran)

Source Title: International Journal of Virtual Communities and Social Networking (IJVCSN) 3(1)

DOI: 10.4018/jvcsn.2011010105

Out of print.

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Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks

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