Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks

Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks

Niyoosha Jafari Momtaz (K. N. Toosi University of Technology, Iran), Abdollah Aghaie (K. N. Toosi University of Technology, Iran) and Somayeh Alizadeh (K. N. Toosi University of Technology, Iran)
DOI: 10.4018/jvcsn.2011010105
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