Impact of Social Media towards Improving Productivity at AADC

Impact of Social Media towards Improving Productivity at AADC

Zoheir Ezziane (Al Ain Women's College, Higher Colleges of Technology, Al Ain, UAE) and Abdulrahman Abdulla Al Kaabi (Al Ain Women's College, Higher Colleges of Technology, Al Ain, UAE)
DOI: 10.4018/IJVCSN.2015100101
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Abstract

This research explains how social networking links individuals and organizations and how they become connected through similar tastes and preferences in interdependent relationships. It describes companies who have made the social media as an e-marketing tool to attract global consumers of all ages, education levels or even business needs. Abu-Dhabi Distribution Company (AADC) in the UAE is presently adopting innovative online systems for upgrading customer services and want to add social networks to their management information systems (MIS). This paper explains how AADC can incorporate social networking into its MIS processes to determine consumer needs and upgrade customer services.
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2. Literature Review

SNs are online platforms over the Internet and World Wide Web that provide services for global communications among people who share common activities or interests. The development of social networking as an innovative method of meeting new people, building business or social contacts and to attract others to participate in various activities or events has become an effective marketing technique worldwide (Hanafizadeh et al., 2012).

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