The Impact of User Satisfaction on Computer-Mediated Communication Acceptance: A Causal Path Model

The Impact of User Satisfaction on Computer-Mediated Communication Acceptance: A Causal Path Model

Abdulla H. Abdul-Gader (King Fahd University of Petroleum and Minerals, Saudi Arabia)
Copyright: © 1996 |Pages: 10
DOI: 10.4018/irmj.1996010102
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Abstract

An increasing number of business organizations rely on Computer-Mediated Communication Systems (CMCS) to enhance management communication. After identifying the underlying factor structure of CMCS user satisfaction, this study tests a causal path model that examines the impact of CMCS user satisfaction on CMCS acceptance. A structural equation modeling approach (LISREL) was used to analyze data from 136 CMCS users who have been using CMCS for an extended period of time. Research measurements exhibit satisfactory levels of reliability, convergence, and discriminant validity. The results indicated that satisfaction, among other determinants of CMCS acceptance, accounted for the highest variation in CMCS acceptance. Several research and organizational implications are discussed.

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