The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case

The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case

Pankaj Bagri (Indian Institute of Management Bangalore (IIMB), India), L. S. Murty (Indian Institute of Management Bangalore (IIMB), India), T. R. Madanmohan (Indian Institute of Management Bangalore (IIMB), India) and Rajendra K. Bandi (Indian Institute of Management Bangalore (IIMB), India)
Copyright: © 2004 |Pages: 13
DOI: 10.4018/978-1-59140-259-6.ch011

Abstract

This case discusses the adoption of a web initiative by a leading Indian integrated healthcare provider. By tracing events associated with the project over a two-year period, the case highlights how a technologically simple IT adoption ran into difficulties because of lack of a comprehensive analysis during the adoption decision process, which was largely guided by a perceived opportunity to exploit favorable stock market conditions.

Complete Article List

Search this Journal:
Reset
Open Access Articles
Volume 21: 4 Issues (2019): Forthcoming, Available for Pre-Order
Volume 20: 4 Issues (2018): 2 Released, 2 Forthcoming
Volume 19: 4 Issues (2017)
Volume 18: 4 Issues (2016)
Volume 17: 4 Issues (2015)
Volume 16: 4 Issues (2014)
Volume 15: 4 Issues (2013)
Volume 14: 4 Issues (2012)
Volume 13: 4 Issues (2011)
Volume 12: 4 Issues (2010)
Volume 11: 4 Issues (2009)
Volume 10: 4 Issues (2008)
Volume 9: 4 Issues (2007)
Volume 8: 4 Issues (2006)
Volume 7: 4 Issues (2005)
Volume 6: 1 Issue (2004)
Volume 5: 1 Issue (2003)
Volume 4: 1 Issue (2002)
Volume 3: 1 Issue (2001)
Volume 2: 1 Issue (2000)
Volume 1: 1 Issue (1999)
View Complete Journal Contents Listing