The Influence of Information Control upon On-line Shopping Behavior

The Influence of Information Control upon On-line Shopping Behavior

Linwu Gu (Indiana University of Pennsylvania, USA), Milam Aiken (University of Mississippi, USA), Jianfeng Wang (Indiana University of Pennsylvania, USA) and Kustim Wibowo (Indiana University of Pennsylvania, USA)
Copyright: © 2011 |Pages: 11
DOI: 10.4018/jthi.2011010104


Previous studies have explored privacy instruments and disclosures as factors that affect on-line shopping intentions or attitudes. However, few have evaluated how information control affects this behavior. This paper draws on psychological and social justice theories to gain an understanding of how information control impacts on-line purchasing directly or indirectly through the mediation of intrinsic motivation. The resulting causal model was validated using structural equations with data from 179 respondents. Results show that perceived information control affects cognitive absorption, and users, as expected, value procedural fairness.
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Theoretical Foundation

As depicted in Figure 1, theory suggests that information privacy contributes to people’s intrinsic motivation that in turn influences their discretionary behavior (Hann, et al., 2007). Each of these factors is explained in more detail below.

Figure 1.

Information privacy and behavior model (adapted from Alge et al., 2006)


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