Innovation Proposal in the E-Commerce of Exponential Handcrafted SMEs of Enterpreneur Women With the Interfaces of the Creative Economy

Introduction

SMEs in Mexico constitute 95% of established companies and contribute 23% to GDP, but they have a series of problems that cause 75% to close their operations after 2 years in the market (INEGI, 2010), and their chance of success is on average from 25% to 30% below the world average that is 40% (Fernández, 2010). It is appropriate to highlight that 47% directed by the female gender, contributing 37% of GDP, also contribute 70% of GDP and allocate 70% of their income to the community and family (González, 2016). Despite this, Latin America has the highest rate of business failure run by women. In Mexico alone, 2.2 million formal companies 17.63% are directed by the female gender, in addition, that 50% have a profit of less than $ 50,000 USD compared to 25% of the companies that operate men (Power & Magnoni, 2010).

According to the United Nations Educational, Scientific and Cultural Organization (UNESCO, 2001), it states that the handcraft sector has a predominant role in economic development and the fight against poverty, but they lack a long way to go to achieve maximum potential in generating employment and income to achieve greater economic growth in developing countries. The handcraft sector has great untapped potential in e-commerce that can generate a greater amount of income and jobs that produce a social and economic impact on entrepreneurs worldwide and especially women (Foote, 2015).

The main purpose and mission of this research is to develop a proposal for innovation and e-entrepreneurship in the e-commerce of exponential handcraft SMEs of women entrepreneurs using the interfaces of the creative economy.