Interactive 360 Degree Holographic Installation

Interactive 360 Degree Holographic Installation

Ricardo Martins Alves (University of the Algarve, Faro, Portugal), Luís Sousa (LARSyS, ISE, University of the Algarve, Faro, Portugal), Aldric Trindade Negrier (University of the Algarve, Faro, Portugal), João M.F. Rodrigues (LARSyS, CIAC, ISE, University of the Algarve, Faro, Portugal), Jânio Monteiro (INESC-ID (Lisbon) & ISE, University of the Algarve, Faro, Portugal), Pedro J.S. Cardoso (LARSyS, ISE, University of the Algarve, Faro, Portugal), Paulo Felisberto (LARSyS, ISE, University of the Algarve, Faro, Portugal) and Paulo Bica (SPIC, Faro, Portugal)
DOI: 10.4018/IJCICG.2017010102
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With new marketing strategies and technologies, new demands arise, and the standard public relation or salesperson is not enough, costumers tend to have higher standards while companies try to capture their attention, requiring the use of creative contents and ideas. For this purpose, this article describes how an interactive holographic installation was developed, making use of a holographic technology to call attention of potential clients. This is achieved by working as a host or showing a product advertising the company. The installation consists in a 360 degree (8 view) holographic avatar or object and optionality, also a screen, where a set of menus with videos, images and textual contents are presented. It uses several Microsoft Kinect sensors for enabling user (and other persons) tracking and natural interaction around the installation, through gestures and speech while building several statistics of the visualized content. All those statistics can be analyzed on-the-fly by the company to understand the success of the event.
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State Of The Art

Several applications or installations have been already developed through the years using holography (Mihaylova, 2013). One of the most popular techniques is Pepper's Ghost, due to it's simplicity of creating a hologram illusion just by reflecting an image using an acrylic or mylar foil placed by a 45º angle from that image, displayed on a LCD or on a surface via projector. Figueiredo, Cardoso, Gonçalves & Rodrigues (2014) uses it to teach 3D mechanical parts design to students. In the music business have been applying it to create concerts with dead artists, with the Tupac concert (Rennie, 2014) being one of the most famous. Also, Flyway (2015) makes use of Pepper's Ghost technique, being able to present a music concert with two holographic musicians. Virtual public relations is also featured in a holographic form, whereas AVA (Advanced Virtual Avatar) uses a real size person in a holographic form (AVA, 2015).

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