Intrinsic and Extrinsic Values Associated With File Sharing

Intrinsic and Extrinsic Values Associated With File Sharing

Alan D. Smith
Copyright: © 2006 |Pages: 24
DOI: 10.4018/jeis.2006070105
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Abstract

This article examines potential and active customers’ intrinsic and extrinsic values associated with selected legal, ethical, and economic impacts of file sharing, especially in relation to potential impacts on customer relationship management (CRM). The pros and cons of file sharing are highlighted in a conceptual model and empirically tested through graphical and statistical analysis through hypothesis testing via factor analysis and principal component analysis (PCA) techniques. Recommendations on the potential growth of the file sharing industry through the lens of price, competition, increased selection, and regulation are included. These file-sharing topics, issues, and concerns will have a variety of impacts on potential and active customers, businesses, and strategic leveraging of CRM.

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