MLA
Frimpong, Francis Kofi Sobre, et al. "Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana." IJOM vol.12, no.1 2022: pp.1-21. http://doi.org/10.4018/IJOM.299400
APA
Frimpong, F. K., Hope, E., & Anane-Donkor, L. (2022). Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana. International Journal of Online Marketing (IJOM), 12(1), 1-21. http://doi.org/10.4018/IJOM.299400
Chicago
Frimpong, Francis Kofi Sobre, Eric Hope, and Linda Anane-Donkor. "Investigating Marketing Communication Mix on Brand Performance Indicators: Evidence From the Financial Services Sector in Ghana," International Journal of Online Marketing (IJOM) 12, no.1: 1-21. http://doi.org/10.4018/IJOM.299400
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