MLA
Qayyum, Abdul, and Do Ba Khang. "Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market." IJCRMM vol.2, no.4 2011: pp.1-16. http://doi.org/10.4018/jcrmm.2011100101
APA
Qayyum, A. & Khang, D. B. (2011). Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market. International Journal of Customer Relationship Marketing and Management (IJCRMM), 2(4), 1-16. http://doi.org/10.4018/jcrmm.2011100101
Chicago
Qayyum, Abdul, and Do Ba Khang. "Investigating Switching Cost Roles in Determining Loyalty in the Mobile Telecommunications Market," International Journal of Customer Relationship Marketing and Management (IJCRMM) 2, no.4: 1-16. http://doi.org/10.4018/jcrmm.2011100101
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