ISDN as an Information Resource for Strategic Management of Multinational Firms

ISDN as an Information Resource for Strategic Management of Multinational Firms

Edward J. Szewczak (Canisius College, USA) and Coral R. Snodgrass (Canisius College, USA)
Copyright: © 1989 |Pages: 13
DOI: 10.4018/irmj.1989070102
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Abstract

The global connectivity promised by the development of the Integrated Services Digital Network (ISDN) will have a major impact on the management of multinational firms in the 21st century. This paper explores this impact from two perspectives: using ISDN capabilities as an information resource to support strategic planning processes in multinational firms, and planning for the use of ISDN as the technological infrastructure for international joint ventures and strategic networks. The information systems (IS) profession can play a key role in achieving the promise of this emerging information resource technology by (1) actively supporting the link between the organization’s business strategy and its information resource strategy, and (2) anticipating how the integration of voice, data, text and video provided by ISDN can best be utilized to deliver improved information to managers.

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