Leveraging on Digital Technologies to Up-Scale Tourism for Economic Growth in Africa

Leveraging on Digital Technologies to Up-Scale Tourism for Economic Growth in Africa

John E. Efiong, Adewale S. Adegbola
Copyright: © 2020 |Pages: 13
DOI: 10.4018/IJTHMDA.2020010104
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Abstract

The application of digital technologies in various human endeavours today is unabated. This article presents information and communications technologies (ICTs) as a driving force for promoting tourism in Africa for accelerated economic growth. Descriptive methodology was used in the study. The study relied on the explored impacts of tourism on socio-economic development of the developing nations of Africa and encourages the adoption of persona models in implementing technological strategies geared toward the promotion of tourism products and services on the continent. The article advocates technology compliance by all tourism organizations and involvement of all stakeholders, agencies of governments and ICT drivers in making Africa a destination of choice to the world by adopting appropriate technological provisions.
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2. Ict Adoption In The African Tourism Industry

From when the ICT found its way into the society, it has continuously penetrated deeply and permeates every facet of the human life. Today, there is hardly an identified area in the society where digital technologies have not gained access into and have not in real terms transformed. ICT has the propensity to transform any area where it is applied. In this paper, we argue that ICT can help tourism boost the economic purse of Africa.

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