Hershey, Pennsylvania
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Looking at Behavioral Innovativeness: A Rasch Analysis

Looking at Behavioral Innovativeness: A Rasch Analysis

Geoffrey N. Soutar (University of Western Australia, Australia) and Steven Ward (Murdoch University, Australia)
Copyright: © 2008 |Pages: 22
DOI: 10.4018/joeuc.2008100101
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Abstract

While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This study, using the Rasch methodology, found evidence that computer hardware innovations are adopted in a particular order. The same could not be said for computer software, whose acceptance may be application-based. This study applied a theoretical framework based on the diffusion of innovation literature (Rodgers, 1995). Data was collected via a telephone survey of 302 computer users. Scores obtained from the Rasch analysis were used as the dependent variable (that of behavioral innovativeness) in a regression analysis, against factors such as overall innovativeness, use innovativeness, opinion leadership/acceptance, product class knowledge, and use of sources of information.

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