Article Preview
TopLiterature Review
Fundamentally variables were drawn from adoption and diffusion theoretical models. Diffusion of Innovations Theory (Rogers, 1995), Theory of Planned Behaviour (Fishbein & Azjen, 1975; Azjen, 1985), Technology Acceptance Model (Davis, 1989) and other studies related to technology adoption (Chan & Lu, 2004; Shih & Fang, 2004; Tan & Teo, 2000; Williamson, Kirsty, Lichtenstein, & Sharman, 2006; Davis, 1989; Gefen, & Straub, 2000). The variables are explained the subsequent section. Variables were also cross checked with recent studies in technology adoption studies. Table 1 illustrates the number of respondents from more recent studies (Gebauer & Shaw, 2004; Hung, Ku, & Chang, 2003; Pavlov, 2003; Eastin, 2002; Lederer, Maupin, Sena, & Zhuang, 2000).