Main Differentiating Issues in Aligning Information Systems with Business Performance

Main Differentiating Issues in Aligning Information Systems with Business Performance

Silvia C. Fernandes (Research Centre for Spatial and Organizational Dynamics (CIEO), Faculty of Economics, University of Algarve, Campus de Gambelas, Faro, Portugal)
DOI: 10.4018/jisss.2013040102
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Abstract

The information systems and technologies (IS/IT) are a decisive platform in the response capacity of organizations to the new management imperatives through new solutions that permit to improve their competitive position. As information management is a highly differentiating area, the present study compares several enterprises of different sectors, located (headoffice or branch) in the Algarve region, with the aim of systematising the main differentiating issues related with adoption, restructuring and implementation of information systems and supportive technologies. Every organization should define an accurate and in time plan which, in case of adopting and implementing information systems, has to analyse results within the same plan and on a yearly basis of the system’s activity always aligned with the business strategy. Given the potential of ERP and CRM as powerful tools to guide customer-oriented understanding, greater attention is required on their economic viability for sustainable business dynamics.
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Acting Creatively And Decisively

For many entrepreneurs and managers, seeing an opportunity is the easy part. The real challenge lies in seizing it (Basadur, 2009). Those who have identified a gap in the market often stumble because they can’t scale their organization to meet booming customer demand before competitors encroach. The rapid growth required to seize an opportunity places enormous strains on a company’s resources, organization and management. Basadur (2009), founder of the enterprise Basadur Applied Creativity, defends that a common mistake among both start-ups and established companies is to overcommit resources before a business plan has been nailed down.

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