Masculinities and Media Culture in Indian Bollywood Films

Masculinities and Media Culture in Indian Bollywood Films

Hoimawati Talukdar (Tezpur University, Tezpur, Assam, India)
Copyright: © 2018 |Pages: 13
DOI: 10.4018/IJSEUS.2018040102

Abstract

Over the past few decades women's studies have centered their attention on the role of media in shaping the attitudes and social behavior of people. The role of men and the trait of masculinity has been considered as the norm and in most cases the portrayal of men in media is seen as unproblematic and exemplary. In view of such a situation it becomes immensely important to not how find out the roles of men in regard to the women but also how men too have problems in constructing the larger gamut of gender as one of the key ingredients of social relationships. This article provides an in-depth study of the role of men, media and society with special attention to the popular Indian cinematic genre of Bollywood.
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The Study Method

A qualitative analysis of the entire gamut related to gender, media and cultural studies have been taken taking into context the Bollywood movies and their depiction of male bonding, male dominancy/submissiveness and how they are relayed to the cultural production of stereotyping of particular behavior. Content analysis is used in studying the characters of the male role portrayals and the underlying meaning they generate in culture specific context.

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