Microcomputers and Small Business: A Market Survey

Microcomputers and Small Business: A Market Survey

Sufi M. Nazem (University of Nebraska at Omaha, USA) and R. Leon Price (University of Oklahoma, USA)
Copyright: © 1989 |Pages: 12
DOI: 10.4018/joeuc.1989010104
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Abstract

The findings of a large-scale mail survey appear to indicate the existence of a rapidly growing near-term market for microcomputers. Almost one-third of the firms currently without a computer are planning to computerize some aspect of their business. Roughly three-fourths of the respondents indicate that there is probably a need for a computer in their business. A much larger percentage of respondents in the group where employees range from 11-99 plan to install computers than in those businesses under 11 employees. There appears to be no difference between the urban and rural firms regarding plans for computer installation. On the supply side, small businesses are generally unhappy with the EDP support services available to them. A substantial proportion of the small firms using computers are critical of services provided by their vendors. Clearly the issues may not be size of the market but whether the industry is willing to provide the appropriate services to this market.

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