The Mortality of an E-Commerce Formula for Success: A Perspective Analysis of the Growth and Demise of an E-Commerce Star

The Mortality of an E-Commerce Formula for Success: A Perspective Analysis of the Growth and Demise of an E-Commerce Star

John Wang (Montclair State University, USA), James Yao (Montclair State University, USA), Ruben Xing (Montclair State University, USA) and Zu-Hsu Lee (Montclair State University, USA)
Copyright: © 2006 |Pages: 20
DOI: 10.4018/jcec.2006070101
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Abstract

Commerce One (or C1) developed software systems enabling companies to transform their purchasing interactions into real-time trading networks. Commerce One acquired the e-business budgets of many Fortune 1000 companies. On December 28, 1999, as a highflier in the dot-com era, Commerce One sharply increased to $1,655 (a split-adjusted) per share. In the constellation of corporations, Commerce One was a bright star. Soon after, diminished enthusiasm for the company and its nascent business-to-business (B2B) software industry deflated its stock value. On October 15, 2004, CMRCQ, a new symbol for Commerce One after being removed from the NASDAQ in July 2004, plummeted to $0.03 per share. In the period of devaluation of the stock market that followed the dot-com era, Commerce One became extinct. This article will examine the rise and fall of Commerce One by exploring the industry backdrop, the key events in the company’s history, and the challenges that ultimately overcame it.

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