Multifaceted Applications of Data Mining, Business Intelligence, and Knowledge Management

Multifaceted Applications of Data Mining, Business Intelligence, and Knowledge Management

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Bangkok, Thailand)
DOI: 10.4018/IJSODIT.2016010104
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Abstract

This article reviews the literature in the search for the multifaceted applications of data mining (DM), business intelligence (BI), and knowledge management (KM). The literature review highlights the overviews of DM, BI, and KM; the practical applications of DM, BI, and KM; and the prospects of DM, BI, and KM in terms of marketing, business, human resources, and manufacturing. DM plays a key role in organizing huge amount of data and condensing it into valuable information. BI involves the delivery and integration of relevant and useful business information in an organization. KM allows companies to manage a system of core competencies in order to maximize business opportunities and minimize the risk of losing business opportunities. The findings present valuable insights and further understanding of the way in which DM, BI, and KM efforts should be focused.
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Theoretical And Practical Review Of The Literature

The literature review describes the overviews of DM, BI, and KM; the practical applications of DM, BI, and KM; and the prospects of DM, BI, and KM in terms of marketing, business, human resources, and manufacturing.

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