Nash Feature Package of an Integrated Finance Lease-Sales System for Cautious Customers

1.1. Motivation and Significance

At the current competitive market, all the marketers are trying to promote their sales by means of many ways such as assigning suitable prices, increasing their products quality, and publicizing. Manufacturers also try to reduce their costs and increase their income aimed at maximizing their profit. Researchers have done different endeavors to promote revenue management methods and assorted pricing models, which are different in retailer and customer’s view. Having these characteristics taken into account, literature survey of this paper shows that theres is a need to dedicate research works to the development of models and approaches to provide methods with the intention of achieving the defined goal(s) for a company (i. e., promoting sales by means of revenue optimization methods)