A Not Quite Bountiful Thanksgiving at BizE

Janis L. Gogan; Arnold Kamis

doi:10.4018/jcec.2007010104

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A Not Quite Bountiful Thanksgiving at BizE

Janis L. Gogan, Arnold Kamis

Source Title: International Journal of Cases on Electronic Commerce (IJCEC) 3(1)

DOI: 10.4018/jcec.2007010104

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Abstract

The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.

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Volume 3: 4 Issues (2007)

Volume 2: 4 Issues (2006)

Volume 1: 4 Issues (2005)

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A Not Quite Bountiful Thanksgiving at BizE

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