A Not Quite Bountiful Thanksgiving at BizE

A Not Quite Bountiful Thanksgiving at BizE

Janis L. Gogan (Bentley College, USA) and Arnold Kamis (Bentley College, USA)
Copyright: © 2007 |Pages: 23
DOI: 10.4018/jcec.2007010104
OnDemand PDF Download:
No Current Special Offers


The case examines the strategic positioning of BizE (disguised) an eCommerce start-up that serves small online businesses via an Internet portal. During an economic downturn BizE encounters difficulties with its new private-label strategy. With cash running dangerously low, executives reassess the new strategy and consider what they can do to ensure the company’s survival.

Complete Article List

Search this Journal:
Volume 3: 4 Issues (2007)
Volume 2: 4 Issues (2006)
Volume 1: 4 Issues (2005)
View Complete Journal Contents Listing