On the Imperative Solicitude for Evolvability Evaluation in Value Management

Need For Organizations To Evolve

To survive in the complex and highly dynamic economic environment, organizations need to balance on a duality of change and stability (Farjoun, 2010). On the one hand, organizations are required to innovate their products, services and business processes to meet rapidly shifting consumer needs and boost their efficiency. This change inevitably brings uncertainty to stakeholders. Yet, organizations also need to be stable and reliable so stakeholders can understand their daily operations and strategic initiatives generating trust and predictable business value for them. As a result, organizations operate under pressure and should accommodate change in an efficient and effective manner. They should possess a certain level of agility, defined as “the ability to cope with rapid, relentless, and uncertain changes and thrive in a competitive environment of continually and unpredictably changing opportunities” (Lu & Ramamurthy, 2011, p932).