Firms have seen ‘knowledge paradigm shift’ with the transition from resource based view to knowledge based view. Resource based view proposed that internal proficiencies (core competencies) are a source of competitive advantage for a firm (Barney, 1991). Resource based view further led to Knowledge Based View (KBV) of the firm. This came from the realization that amongst other internal resources of the firm knowledge forms a very important part. Knowledge is not easily replicable, valuable, rare, and non-substitutable (Grant, 1996). For theorists welcoming knowledge based view of the firm it was also cautioned that it is not easy for organizations to manage knowledge generated by their employees. It was also proposed that when knowledge is content specific, tacit, and embedded in routines, it is difficult for competitors to obtain and copy, and thus making it a source of competitive advantage (Narasimha, 2000).