PLS Model Performance for Factors Influencing Student Acceptance of E-Learning Analytics Recommender

2. Research Model And Hypotheses

The research model to investigate the factors affecting students' acceptance and the continuance usage intention of e-learning analytics recommender systems is primarily based on the TAM developed by Davis (1988). It incorporates ‘service quality’ and ‘user experience’ as external variables; and includes the TAM variables: ‘perceived usefulness,’ ‘perceived ease of use,’ and ‘acceptance’. The research model also extended the TAM by adding ‘continuance usage intention’ as the ultimate endogenous construct in the developed model (see Figure 1).

Figure 1.

Research model of e-learning analytics recommender system acceptance

Following analysis of the findings reported in previous studies (e.g. DeLone and McLean, 1992; Gorla et al., 2010; Rana et al., 2015) and in consideration of the key issues explored in the literature (e.g. Dağhan, and Akkoyunlu, 2016; Karapanos, 2013; Lee, 2010; Lin 2011), the following hypotheses were formulated:

• H1: The perceived recommender system usefulness affects e-learning analytics recommender system acceptance.

• H2: The perceived recommender system ease of use affects e-learning analytics recommender system acceptance.

• H3: The e-learning analytics recommender system acceptance affects the continuity use of recommender system.

• H4: The e-learning analytics recommender system service quality affects perceived recommender system ease of use.

• H5: The e-learning analytics recommender system user experience affects perceived recommender system usefulness.