Preconditions for the Management of Invention-Innovation Diffusion Process

Preconditions for the Management of Invention-Innovation Diffusion Process

Zdenka Zenko (Faculty of Economics and Business, University of Maribor, Maribor, Slovenia) and Matjaz Mulej (Faculty of Economics and Business, University of Maribor, Maribor, Slovenia)
DOI: 10.4018/ijpmat.2014010104
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This paper contributes to improvement of innovation management. An idea to be developed into an innovation needs a successfully managed whole invention-innovation-diffusion process. Innovation management remains a complex process. Managers with their specialist´s narrow viewpoint can hardly be holistic enough. The difference in knowledge, educational level and specialization among entrepreneurs in SME and researchers in institutions contributes to the difficult cooperation among them. With dialectical systems theory the most important viewpoints can be selected and with the law of requisite holism the innovation management process can become manageable and successful. To support diffusion of inventions their cooperation should be based on ethics of interdependence. Inventions become innovations when purchased and used in social systems as a result of IIDP. Many crises were identified after 2008 and socially responsibly behaving management could be one of the possible solutions.
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Brief Introduction Into System Theories

Bertalanffy (1979) as father of general systems theory supported the theory of total holism as worldview. He found such holism in nature. We cannot achieve total holism with existing related theories and methods. Dialectical systems theory introduces a step of selection of only the most important viewpoints into consideration. We select the viewpoints for observation of objective reality based on our specialization, experiences, cooperation and they derive from objective needs and possibilities. From these viewpoints the necessary elements and their interrelatedness are included into observation of objective reality. The number of elements (parts) and their interrelatedness (connectedness, mutual influences) determines how close to holistic approach we will come. Due to the characteristics of the vast number of elements and their relations the complexity and complicatedness increases. Such dialectical systems are very difficult to be managed. A system as simplification (Mulej et al., 2008) includes less viewpoints, elements and relations. It is further away from objective reality and closer to be manageable (Mulej, 2007b, Mulej & Zenko, 2004). All the viewpoints not included in our system still exist in reality. They need to be included and managed in other dialectical systems (Table 1, middle part) or they cause unwanted or unexpected side effects. Since it is not possible to manage a system including all viewpoints and it is too dangerous to left too many aside, with requisite holism as by Mulej and Kajzer (1998) we can include all essential interdependent viewpoints.

Table 1.
The selected level of holism of consideration of the selected topic between the fictitious, requisite, and total holism
Fictitious holism (inside a single viewpoint)Requisite holism (a dialectical system, DS, i.e. synergetic network, of essential interdependent viewpoints)Total = real holism (a system, i.e. synergetic network, of totally all viewpoints)

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