Predicting General IT Use: Applying TAM to the Arabic World

Predicting General IT Use: Applying TAM to the Arabic World

Gregory Rose (Georgia State University, USA) and Detmar Straub (Georgia State University, USA)
Copyright: © 1998 |Pages: 8
DOI: 10.4018/jgim.1998070104
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Information technology adoption and use has been extensively studied in the industrialized world, yet there is dearth of knowledge regarding less developed countries (LDCs). The need for understanding how and why technology has or has not adopted by these potential knowledge workers is important for managers and providers alike. This study extends Davis’ diffusion model—the Technology Acceptance Model (TAM) — and builds toward an understanding of the problem and possible solutions. Toward that end, this study tested TAM successfully in five LDC Arab nations in the Middle East. In addition to demonstrating the robustness of TAM in the developing world, the study extends TAM methodology. This was accomplished by expanding TAM’s artifact of study from specific technologies to generic personal computing. This is critical for understanding information technology adoption and use in the developing world where there may be formidable barriers to computer technology in general.

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 26: 4 Issues (2018): 1 Released, 3 Forthcoming
Volume 25: 4 Issues (2017)
Volume 24: 4 Issues (2016)
Volume 23: 4 Issues (2015)
Volume 22: 4 Issues (2014)
Volume 21: 4 Issues (2013)
Volume 20: 4 Issues (2012)
Volume 19: 4 Issues (2011)
Volume 18: 4 Issues (2010)
Volume 17: 4 Issues (2009)
Volume 16: 4 Issues (2008)
Volume 15: 4 Issues (2007)
Volume 14: 4 Issues (2006)
Volume 13: 4 Issues (2005)
Volume 12: 4 Issues (2004)
Volume 11: 4 Issues (2003)
Volume 10: 4 Issues (2002)
Volume 9: 4 Issues (2001)
Volume 8: 4 Issues (2000)
Volume 7: 4 Issues (1999)
Volume 6: 4 Issues (1998)
Volume 5: 4 Issues (1997)
Volume 4: 4 Issues (1996)
Volume 3: 4 Issues (1995)
Volume 2: 4 Issues (1994)
Volume 1: 4 Issues (1993)
View Complete Journal Contents Listing