Hershey, Pennsylvania
New York, New YorkBeijing, China
Pricing Strategies and Technologies for On-Line Delivered Content

Pricing Strategies and Technologies for On-Line Delivered Content

Martin Bichler (Vienna University of Economics and Business Administration, Australia) and Claudia Loebbecke (Copenhagen Business School, Denmark)
Copyright: © 2000 |Pages: 7
DOI: 10.4018/joeuc.2000040101
OnDemand:
(Individual Articles)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

Electronically traded On-line Delivered Content (ODC) is data, information, and knowledge traded on the Internet or through other on-line means. ODC includes on-line newspapers, magazines, music, education, searchable databases, consulting, and eventually expertise and ideas. This paper describes market structures and pricing strategies for ODC. So far businesses have been restricted to versioning and group pricing, when differentiating their offerings. New information technologies enable businesses to charge personalized prices on the Internet. A crucial precondition for this is detailed knowledge about a customer’s preferences. We describe the latest trends in electronic catalog technology and new ways how on-line merchants can learn about their customers on the Internet.

Complete Article List

Search this Journal:
Reset
Volume 37: 1 Issue (2025)
Volume 36: 1 Issue (2024)
Volume 35: 3 Issues (2023)
Volume 34: 10 Issues (2022)
Volume 33: 6 Issues (2021)
Volume 32: 4 Issues (2020)
Volume 31: 4 Issues (2019)
Volume 30: 4 Issues (2018)
Volume 29: 4 Issues (2017)
Volume 28: 4 Issues (2016)
Volume 27: 4 Issues (2015)
Volume 26: 4 Issues (2014)
Volume 25: 4 Issues (2013)
Volume 24: 4 Issues (2012)
Volume 23: 4 Issues (2011)
Volume 22: 4 Issues (2010)
Volume 21: 4 Issues (2009)
Volume 20: 4 Issues (2008)
Volume 19: 4 Issues (2007)
Volume 18: 4 Issues (2006)
Volume 17: 4 Issues (2005)
Volume 16: 4 Issues (2004)
Volume 15: 4 Issues (2003)
Volume 14: 4 Issues (2002)
Volume 13: 4 Issues (2001)
Volume 12: 4 Issues (2000)
Volume 11: 4 Issues (1999)
Volume 10: 4 Issues (1998)
Volume 9: 4 Issues (1997)
Volume 8: 4 Issues (1996)
Volume 7: 4 Issues (1995)
Volume 6: 4 Issues (1994)
Volume 5: 4 Issues (1993)
Volume 4: 4 Issues (1992)
Volume 3: 4 Issues (1991)
Volume 2: 4 Issues (1990)
Volume 1: 3 Issues (1989)
View Complete Journal Contents Listing