Project Mi-Net - An Inter-Organizational E-Business Adoption Study

Project Mi-Net - An Inter-Organizational E-Business Adoption Study

Pankaj Bagri (Indian Institute of Management Bangalore (IIMB), India), L. S. Murty (Indian Institute of Management Bangalore (IIMB), India), T. R. Madanmohan (Indian Institute of Management Bangalore (IIMB), India) and Rajendra K. Bandi (Indian Institute of Management Bangalore (IIMB), India)
Copyright: © 2004 |Pages: 19
DOI: 10.4018/978-1-59140-259-6.ch022

Abstract

This case study chronicles the adoption and implementation of an inter-organizational, e-business system by a FMCG organization in India. The focus of the case is on understanding the implementation process and the extent of proactive change management practices employed by the organization. The case brings out issues like the importance of building value propositions to attract the stakeholders, and providing the requisite training and incentives to commit them to the system.

Complete Article List

Search this Journal:
Reset
Open Access Articles
Volume 21: 4 Issues (2019): Forthcoming, Available for Pre-Order
Volume 20: 4 Issues (2018): 2 Released, 2 Forthcoming
Volume 19: 4 Issues (2017)
Volume 18: 4 Issues (2016)
Volume 17: 4 Issues (2015)
Volume 16: 4 Issues (2014)
Volume 15: 4 Issues (2013)
Volume 14: 4 Issues (2012)
Volume 13: 4 Issues (2011)
Volume 12: 4 Issues (2010)
Volume 11: 4 Issues (2009)
Volume 10: 4 Issues (2008)
Volume 9: 4 Issues (2007)
Volume 8: 4 Issues (2006)
Volume 7: 4 Issues (2005)
Volume 6: 1 Issue (2004)
Volume 5: 1 Issue (2003)
Volume 4: 1 Issue (2002)
Volume 3: 1 Issue (2001)
Volume 2: 1 Issue (2000)
Volume 1: 1 Issue (1999)
View Complete Journal Contents Listing