Promoting Cultural Industry Management in the Context of a Green Ecological Environment

Promoting Cultural Industry Management In The Context Of A Green Ecological Environment

The ecological environment and natural resources are essential foundations for the development of human society. However, societal progress has not only accelerated the depletion of natural resources but has also disrupted the harmonious development of the green ecological environment. As a result, green development has become an inevitable global trend (Khezrimotlagh et al., 2019). While previous models of social development consumed large amounts of resources and generated significant environmental pollution in exchange for relatively low economic value and production efficiency, green development offers a multifaceted approach. It emphasizes the integration of green ecology and environmental sustainability as the basis for efficient, coordinated development. This model promotes the sustainable and harmonious growth of industry, economy, and the environment through their positive mutual influence (Wang et al., 2020b).

The cultural industry leverages cultural resources in combination with other products or industries to provide cultural services to consumers through innovation. It serves as a driving force for the transformation of extensive industrial construction and plays a crucial role in upgrading the traditional economic model to a green, high-quality economy (Altenburg & Rodrik, 2017). Cultural resources are the core of cultural industry development and innovation, capable of being utilized and exploited multiple times through technology and low energy consumption (Zhang et al., 2022). The development of cultural industries has a relatively low demand for natural resources, significantly reducing the constraints of natural resource availability on growth. Additionally, its production processes substantially cut down on resource waste and pollutant generation, minimizing the environmental impact while delivering cultural products and services to consumers (Li et al., 2015).

As a result, the cultural industry has maintained its image as green in the public’s minds and is often considered one of the representatives of green industries. The green cultural sector is rooted in green ecology, with culture as its core and the economy as its foundation. It promotes harmony between humans and nature and strives for the coordinated development of ecology, culture, and economy. It emphasizes the sustainability of cultural industry development. Only truly green industries are sustainable, and only genuinely sustainable industries can be considered green. Therefore, green and sustainable development are inherently aligned and mutually consistent for the cultural sector.

In reality, however, too much attention is placed on the cultural industry and value chain, while the ecological relationship between them, the green environment, and economic growth is often overlooked. Behind the rapid development lies a crude development model that contradicts the principles of a green ecological environment, severely disrupting the coordination among these three elements and limiting the potential for sustainable development.

Guided by the concept of a green ecological environment, it can promote the green development of the primary, secondary, and tertiary industries, indirectly optimizing the industrial structure and advancing the transformation of the economic development model (Li & Lin, 2017). Similarly, the development of the green cultural industry drives the construction of a green ecological environment and civilization, which is crucial in mitigating the conflict between the economy and the environment. Its fundamental approach is through the construction of ecological civilization, with green ecological culture serving as the essential foundation and framework (Marinelli, 2018). Therefore, it is an inevitable trend for the cultural industry to achieve its development by integrating management with the principles of a green ecological environment.