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Huge digital and electronic transitions which take place in universities, scientific research centers and institutions around the world, represent contemporary challenges for higher education and scientific research institutions in the Arab world. Elite university, public university, specialized university (Niche), lifelong learning platforms and personal learning call for a necessary shift from accredited academic graduate certificates to field and operational research that achieves a qualitative advancement in educational technology and eLearning (Abdelaziz, 2015a).
Since the beginning of the twentieth century, sustainable development and knowledge economy depend on the advancement of information and communication technology (ICT). Theoretically, information and communication technology stand behind education quality. Research and scientific applications in information and communication technology, education, business and society, provide different patterns, images and contents of intellectual and technological outputs.
The stunning flow of rapidly- changed information is sometimes so difficult to follow that research institutions and centers need urgently to prepare generations of researchers who demonstrate great thinking flexibility, creativity, innovation, and excellence. Similarly, Arab research culture needs to discard one dimensional- stereotyped template and vertical (up-down) path in the preparation or production of scientific research; so that a new distinguished team of researchers can achieve research excellence and diversity (Aly, 2000).
The next conflict among the world's strongest will be about the distribution and possession of knowledge. Information will not only become a source of political, economic or technological strength, but also an essential factor in building a democratic society. Information and knowledge sources control of power will become tomorrow's problem. Those who control the production of information or high-tech and innovation in scientific research will be in control of other areas (El Mokhtar & Adawi, 2011).
Twinning between globalization and technology switched the global economy from productivity-centered economy of real earnings to knowledge possessing-centered economy. This, in turn, will affect educational systems, schools, universities or higher education institutions. These institutions will be profoundly influenced by the overall innovation patterns in the new global economy, issuing a change in university power (Barber, Donili, & Radwy, 2014). Renounced University -now and in the future- will have unique and innovative research, studies and inventions, not a number of certificates awarded to students each year.
Specialized Arab scientific research does not contribute future creative solutions, “Arab footprint”, in the production, publishing and distribution of knowledge, and innovation of new insights and interpretations. This, consequently, leads to increased research imitation, followers’ researchers, and diminished cognitive innovation.
Creative educational research tackles on the researcher’s reflection, thinking and connecting facts with intellectual practices giving more importance to qualitative rather than quantitative analysis. It tackles the researcher's creativity in answering the six patterns of question of what, why, where, when, how and who. Communities seeking to economic and social progress focus on building human capital with a system based on concepts and applications of knowledge economy. Paying attention to human being is an effective way for forming a cognitive system that steers modernization and innovation in scientific research. Not only does research need instrument and equipment, but also humans who use these instruments and equipments in carrying out research and studies of economic value to bring about sustainable human development (Aharachao, 2007).