Reducing Costs of Knowledge Transfer in Tourism Development using Historical Materials

Reducing Costs of Knowledge Transfer in Tourism Development using Historical Materials

Ayako Sawada (Community and Culture Department, Hokuriku Gakuin Junior College, Ishikawa, Japan), Taketoshi Yoshida (School of Knowledge Science, Japan Advanced Institute of Science and Technology, Ishikawa, Japan), Hiroshi Horii (AMANE LLC, Ishikawa, Japan), Misato Horii (AMANE LLC, Ishikawa, Japan) and Masaharu Hayashi (Information and Communication Technology Center, Hitotsubashi University, Tokyo, Japan)
Copyright: © 2013 |Pages: 10
DOI: 10.4018/jkss.2013040102
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Recently, discovering local resources and utilizing them have been underway for the purpose to revitalize regional economies. The authors have conducted some activities for regional activation using historical materials such as old documents and maps. For these activities historians play an important role to discover and utilize local resources from historical materials. The cost of transferring historians’ knowledge about such resources to tour developers is high. In this study, a tour developer who is also a volunteer tour guide designed two tour courses featuring local historical material with the aid of a proposed information system. They clarify the role of the information system and the factors of reducing the costs of knowledge transfer in tourism development using historical materials from the view points of the sticky information.
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Research Background

This section describes an outline of the voluntary tour guide organization in Kanazawa, Japan called Maidosan, and the historical material, entitled, Umeda Diary. Both are used in this study. Also described are the issues that Maidosan had with the utilization of historical materials.

Maidosan: Voluntary Tour Guide Organization

Maidosan was established in 1994. Its members studied twenty tourism subjects (30 hours) in a school for volunteers in Kanazawa before joining it. There are two hundred eighty members in Maidosan. It provides sightseeing voluntary guide services to advanced tourists’ requests and has publicized regular tours.

There is no manual in the Maidosan organization, and each guide must decide on the contents of their explanations. Beginners therefore accompany senior guides to learn their know-how of guidance. The organization’s aims are to introduce Kanazawa’s interesting points of which is not listed in guide books, using Kanazawa's dialect and increase the fans of Kanazawa and also tourists who make repeated visits to Kanazawa. Guides of Maidosan are expected to discover local resources and show their attractive points to tourists in addition to serving as guides in major sightseeing spots. Discovering local resources is important to maintain the organization’s activity. Visiting lecturers give lectures in regular meetings of Maidosan, and Maidosan’s members who designed new tour courses conduct training tours four or five times a year. After the training tours, these tour courses are used as regular tours which discover some new spots.

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