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Top1. Introduction
Micro-shops are another new product after successful online shopping on Taobao and Jingdong. Micro-shops are an online shopping platform for the masses. Anyone can register their shop by mobile phone number (Adu-Amankwa et al., 2019; Al-Bayati & Al-Zubaidy, 2020; Almeida et al., 2019). Compared with other platforms, an operation is more It’s simpler and easier to get started. Later, you can promote your store and the products you sell or various promotional offers, store discounts, etc. through sharing methods such as WeChat circle of friends, QQ space, Weibo and other social platforms. This makes it faster and easier to discover products and promotions and drive deals. The low threshold and simple registration procedures have attracted a large number of users to register and open stores(Bi et al., 2014).
However, no matter how good the development of the micro store is, it will encounter operational risks more or less during the development process. This article theoretically discusses the risks of different aspects of micro-store operations. To effectively improve the security of micro-store business models (Chen et al., 2020; Herrera-Restrepo & Triantis, 2019), it is necessary to make corresponding strategies and adjustments for the different risks of micro-store business models. In order to effectively prevent, control and manage risks, we can truly enhance the micro-store business model (Jiang & Jiang, 2018).
In the context of the current era of Internet shopping in China, for an e-commerce platform, it is not only necessary to fully research the market, to accurately position itself in the market's development prospects and models, but also to accurately capture the development operation model. (Rehman et al., 2016; Rychert & Wilkins, 2020)The risks that may be encountered should be prepared on time, and appropriate preventive strategies should be formulated promptly. In the future, the development and operation process will not be in a dilemma and can be targeted to resist risks.
The topic selected in this article conducts a comprehensive study of the risk analysis and countermeasures of the operation mode of micro-stores from multiple aspects and formulates strategic measures to prevent risks. Nowadays, people often focus more on economic development operations in the process of e-commerce development. Mode, analysis of risk analysis and preventive measures are scarce, and the same is true for the development of micro-stores (Signoretti, 2020; Soeanu et al., 2020). The study of business model risk and countermeasures in this paper will also improve the ability of micro-stores to resist risks and promote the development of micro-stores.
As a new Internet product in recent years, its business model needs to be improved and little research has been done on this topic at home and abroad. The risk of the current micro-store operation model is the main problem encountered in the current development of micro-shops. It involves financial, many aspects of production, sales, management, etc., with the continuous improvement of domestic e-commerce law, especially the more standardized and systematic of the e-commerce industry, which is a great challenge for this emerging child of e-commerce. There is an urgent need for a series of theories and countermeasures for risk analysis of micro-store operation models.
In foreign countries, their e-commerce started early, and they generally have a complete legal system and theoretical support applicable to them. Looking at the current status of domestic research, due to the late start of micro-stores, there are some shortcomings in research theory. All existing theoretical studies are only applicable to earlier e-commerce platforms. Under the current domestic situation with Taobao and Jing-dong as the main body, In the case of meeting the needs of most users, people often ignore emerging platforms due to long-term dependence on their platforms. Therefore, it has caused the illusion that the current domestic e-commerce development has reached its peak (Ji et al., 2019; Kim et al., 2020). In fact, this is a unified e-commerce market and unilateral theoretical research. Therefore, it is necessary to further improve the risk analysis and countermeasure research of micro-store operations, and lay the foundation for laying a good development foundation.