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The Role of Media Richness in Information Technology-Supported Communication in Group Cohesion, Agreeability, and Performance

The Role of Media Richness in Information Technology-Supported Communication in Group Cohesion, Agreeability, and Performance

Michael B. Knight (Texas A&M University - Kingsville, USA), J. Michael Pearson (Southern Illinois University at Carbondale, USA), and D. Scott Hunsinger (Appalachian State University, USA)
Copyright: © 2008 |Pages: 22
DOI: 10.4018/joeuc.2008100102
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Abstract

Organizations have been faced with social/economic pressure to utilize IT and to facilitate communication via technological modes. The communications that are dependent on media richness are affected by individual user characteristics. The individual users who participate in group projects must communicate and ultimately can have different performance and cohesion outcomes based on the mode of communication used. Under the media richness theory, a group’s cohesion and performance are impacted by technological modes of communication. Additionally, groups often experience varying levels of individual member agreeability, which affect cohesion and performance. This study identifies significant differences between groups, using specific media to communicate cohesion, the change in cohesion, agreeability, and performance.

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