Social Communication: Recommendations for a Hybrid Approach

Social Communication: Recommendations for a Hybrid Approach

Michael A. Brown Sr. (Florida Institute of Technology, Yorktown, USA)
DOI: 10.4018/IJICST.2018010102
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Scholars continue to analyze the past, present and future of computer mediated communications (CMC) in an attempt to make sense of the pervasive social media environment in which people operate today. George Santayana said, “those who cannot remember the past are condemned to repeat it.” Social media grew, in part, out of a need to overcome communication limitations of geographical distance and time. in the process, human connection has suffered and some may even long for a way to close the geographic distance or approximate face-to-face interactions. this examination looks at hybrid approaches to social communication.
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Computer-Mediated Communication

CMC is a popular way people use information technology to interact. CMC is portable, and it removes the boundaries or limitations of geographical distance and time. Computer-mediated relating (CMR) is another term relevant for our learning journey because it addresses interpersonal dimensions of interactions, encompassing a broader spectrum of exchanges than CMC might, such as online friendships and romantic communications (Cooper and Sportolari 1997, Whitty and Gavin 2001).

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