“Social media is that which allows anybody to communicate with everybody.” In other words, it is consumer-generated content distributed through easy-to-access online tools (Sterne, 2010). Examples include You Tube, Facebook, LinkedIn, blogs, Twitter and many more. The web has become a focus group of experts who believe their views are important and want to be heard. Gaining insights into this data isn’t like methods used for traditional structured data. Social media data mining is more complex because it is about interactions. It is about conversations. It can happen with anyone anywhere across the world and, it happens instantly. It is unstructured. It doesn’t fit neatly into a data field. It doesn’t have pre-defined answers.