Social Media Impact on the Recruitment and Selection Process in the Information Technology Industry

Social Media Impact on the Recruitment and Selection Process in the Information Technology Industry

Dhanya Pramod (Symbiosis Center for Information Technology, Symbiosis International University, Pune, India) and S. Vijayakumar Bharathi (Symbiosis Center for Information Technology, Symbiosis International University, Pune, India)
DOI: 10.4018/IJHCITP.2016040103
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Abstract

The origin of this work stems from the fact that there is a demand to see how information technology organizations are maximizing the potential role of social media in recruitment and selection. This study revealed certain convincing insights into the usage of social media in the recruitment process. A sample of 125 human resource professionals participated in the study, and using principal component analysis, this analysed the impact factors in three broad areas, namely pre recruitment screening, recruitment activities and social media benefits perceived in recruitment and selection. The study resulted in the emergence of eight distinct latent factors, namely the social media involvement, experience and expertise, achievements and endorsements, candidate quality, profile match, efficacy and reachability, target setting and branding. How the organizations make use of social media is not yet explored and this study aims at collecting the industry practices and the factors influencing the adoption of social media.
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Literature Review

The internet has grown massively and today hundreds of millions of Internet users are using hundreds of social media tools to articulate their network, be in touch with their acquaintances, find new friends, and to present self-created substance, such as photos, pictures, status, social bookmarks, and blogs (Kim et al, 2010; Bharathi and Goswami, 2014). The number of social websites is increasing day by day, and their features are evolving rapidly. Kaplan and Haenlein (2010) defined social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”.

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