Stakeholders' Views on Self-Regulation to Protect Consumers in E-Retailing

Stakeholders' Views on Self-Regulation to Protect Consumers in E-Retailing

Huong Ha (UONS, Jln Bukit Ho Swee, Singapore)
Copyright: © 2017 |Pages: 21
DOI: 10.4018/JECO.2017070105
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Abstract

This article explores the views of e-consumers, e-retailers and other stakeholders (government agencies, industry and consumer associations), regarding self-regulation to protect e-consumers. Primary data were collected from three web-based surveys. A total of 166, 28 and 20 responses from e-consumers, e-retailers and other stakeholders, respectively, were collected. Descriptive statistics and content analysis were used to analyse the data. The findings suggest that e-consumers and other stakeholders did not favour self-regulation, whereas as e-retailers preferred to adopt self-regulation to protect e-consumers.
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E-Consumer Protection

E-consumer protection refers to the protection of consumers’ interests in e-retailing where there is an imbalance of negotiation and bargaining power between buyers and sellers (Subirana & Bain, 2005). Similarly to traditional commerce, there are various forms of market failure in e-retailing. For example, asymmetric information may occur due to lack or inaccurate information posted on commercial websites. Also, e-retailers may adopt unsound business practices leading to market inefficiency (Nasir, 2004). Thus, consumer protection should be extended to e-retailing.

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