Strategic Behaviors in Sustainable Development: The Case of Tunisian Banks

Strategic Behaviors in Sustainable Development: The Case of Tunisian Banks

Ines Shili Heraghi (FSEG, Sousse, Tunisia) and Ezzeddine Zouari (FSEG, Sousse, Tunisia)
Copyright: © 2016 |Pages: 14
DOI: 10.4018/IJSEM.2016100103
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Abstract

As part of the extension of the recent theoretical work from several sociopolitical approaches such as stakeholder and neo institutional, theory. This paper studies the strategic behavior of banks in sustainable development in the context of the Tunisian banking sector. The main mode of data collection is the questionnaire survey. Using a sample of 20 banks from Tunisia. Employing two different test method; crisscross sorting and scoring. According to the results of neoclassic theory, the authors' research showed that socially responsible behavior present a response to legal constraints (laws, regulations), normative constraints (professional and industry standards) or cognitive cultural constraints (mimetic behavior). Consequently, banks in the context of reputational risk adhere to these practices, recognized as relevant and appropriate to the expectations of stakeholders. Results released showed that Tunisian banks have an adaptive behavior in SD and on CSR, which affirms the works of Jeucken (2001) (Kolk et al. 2001) and (Peeters 2003) and Serre, Gendron and Ramboarisata (2008).
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The Research Hypotheses

This article seeks to identify the behavior of banks in sustainable development and corporate social responsibility in the Tunisian context, in this meaning, we seek to verifying if banks consider the commitment in the policy of sustainable development and corporate social responsibility as a constraint or an opportunity, i.e. they adapt a proactive or adaptive behavior.

To solve this issue, we put the following assumptions.

  • H1: the commitment of banks in sustainable development policy by means of the corporate social responsibility is a proactive approach and present:

    • An awareness of the necessity of taking into account social and environmental factors.

    • A competitive edge and a differentiating factor.

    • A means of communication and publicity of the citizenship of banks.

  • H2: the commitment of banks in sustainable development policy by means of the corporate social responsibility Is an adaptive approach and present:

    • A set of legal obligations

    • A process required by all stakeholders

    • A way to preserve the reputation

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