Strategic Study on Culture Brand in Shijiazhuang

Strategic Study on Culture Brand in Shijiazhuang

Bing Zhao (Hebei University of Technology and Shijiazhuang University, China), Jiantao Zhao (Hebei University of Technology and Hebei Academy of Governance, China) and Fengye Xu (Shijiazhuang University, China)
DOI: 10.4018/japuc.2012010102
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Abstract

Brand-driven cultural industry development was the inevitable requirement for coordinated development of regional economy and society. In order to create the culture brand of Shijiazhuang, the authors first analyzed its cultural resources, clear focus. Then created a culture brand with characteristic of Shijiazhuang by a number of strategies such as: Found a suitable site of the culture brand, cultivated spirit of the city, focus on creating superiority culture brand in Shijiazhuang, take measures to enlarge and strengthen the enterprises of culture, used modern media to multi-dimensional propaganda culture brand, implemented “Walk out” strategy of the culture brand, and strengthened human resources to support the creation of culture brand.
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3. Strategies And Suggestions Of Building Culture Brand In Shijiazhuang City

3.1. Found a Suitable Site of the Culture Brand, Cultivated Spirit of the City

Spirit of the city is an important part of urban culture, although Shijiazhuang has the development, advances, innovation, containing and opening spirits, it still did not put forward an individuality spirit of the city, which not only inherited the historical traditions and cultural, but also consistent with characteristic of the times. Suggested to begin a general discussion in Shijiazhuang, in order to attract the attention and participation of all the people, takes the forms of questionnaire surveys and expert discussions. It is necessary to refining the Shijiazhuang culture in the height of revolution and history, containing the Shijiazhuang resident's ideals, beliefs, values ​​and so on. It is also necessary to fully take into account how the urban spirit instructs Shijiazhuang full development (Wei, 2010).

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