Around the world, more organizations are taking responsibility for sustainability and environmental management (Rondinelli and Berry, 2000). Sustainability has become a relevant issue because consumers today are concerned enough on both green ecological and social issues when consuming and using products and services.
Sustainability originally was defined as “Meeting the needs of the present without compromising the ability of future generations to meet their own needs.” (Commission on Environment and Development 1987). (Brundtland Report to the United Nations, 1987). Sustainability is a critical issue for the organizations concerned with meeting the current needs of society without compromising the ability to meet the needs of future generations. Sustainability in essence is concerned with meeting the needs of people today without compromising the ability of future generations to meet their own needs (World Business Council for Sustainable Development 2005).