Technological Innovation and the Adoption of ICT in Thai Universities: A TAM Study Re-Analysed Using ANT

Technological Innovation and the Adoption of ICT in Thai Universities: A TAM Study Re-Analysed Using ANT

Arthur Tatnall
DOI: 10.4018/ijantti.2013100103
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This article makes use of Innovation Translation and Actor-Network Theory to re-analyse a study of Internet usage by academics in Business Schools in Public Universities in Thailand. There are a number of approaches to modelling technology adoption and this article begins by examining these and demonstrating how innovation translation can be useful. The original research, on which this article is based, was conducted in 2006 and analysed using a modified version of the Technology Acceptance Model with the support of techniques from Structured Equation Modelling. The original research suggested that only perceived usefulness, perceived ease of use and self-efficacy significantly influenced actual usage behaviour. After making use of Structured Equation Modelling it then came up with an ‘Internet Acceptance Model'. This article, on the other hand, makes use of the same data but re-analyses it making use of Actor-Network Theory and Innovation Translation. In doing so it identifies some things not shown by the original quantitative research.
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Thai Universities, Ict And The Internet

The Thai public university sector is supported by the government, and higher education institutions are under the supervision of the Office of the Higher Education Commission, Ministry of Education (Commission of Higher Education - Ministry of Education 2007). These universities can be classified into four types with specific patterns of coordination and institutional governance (South East Asian Ministers of Education Organisation, 2007):

  • Public universities and institutes;

  • Private universities and colleges;

  • Other institutes and colleges;

  • Specialised training institutions.

Each public university or institute has its own Act empowering the University Council to function as the governing body (Kripanont, 2007). Under the University Council is the President who is responsible for university administration. The President operates the university or institute according to the policy laid down by the University Council. As specified by the University Act, the University Council has the powers and duties to control and supervise the general affairs of the university and is empowered to grant degrees and other qualifications at the institutional level (South East Asian Ministers of Education Organisation, 2007).

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