Research Background and Motivations
With the continuous advancement of the informatization process, informatization construction in agriculture has become an essential part of the national digital village development strategy. Improving agricultural informatization construction is an inevitable choice for promoting agricultural modernization, building beautiful villages, and boosting farmer income. It is essential in promoting the coordinated development of urban and rural areas and realizing rural revitalization and common prosperity (Gao, 2022; Peng et al., 2022). Meanwhile, agricultural organizations in various regions have also established their information system (IS) platforms to improve production efficiency and promote economic development. However, many rural IS users are not satisfied with these systems, mainly because different users have different factors and needs when using ISs. Among them, information quality (IQ) is an essential factor in rural IS, which involves information completeness, accuracy, and timeliness. Besides this, organizational IS success has also become a hot topic in information management.
Additionally, the rapid development of electronic technology has accelerated the penetration of new media technology into various industries, bringing qualitative improvement to the development of traditional industries. With the rapid growth of science and technology, artificial intelligence (AI) presents the characteristics of extensive interdisciplinary and quick updating. AI has become a new focus of international competition (Liu & Chen, 2023). For the reality faced by different stakeholders in digital agricultural transformation, Qin et al. (2022) proposed an inclusive analysis framework based on meta-governance theory from the objectives and implications of sustainable agricultural and rural change and the interaction between the two to identify and analyze the demand, supply, participant network, and incentive mechanism in the sustainable agrarian transformation driven by digital technology and services. Steinke et al. (2021) described how user-centered design approaches could help specify problems and solutions in agricultural extension and leverage modern information and communication technologies and their role in agricultural extension. The development of agrarian modernization not only depends on the level of science and technology, bioscience research, and agricultural science and technology improvement but also needs to match the modern agrarian information and communication technology (ICT; Chen et al., 2022; Wang et al., 2022). In the year of winning the battle against poverty and promoting rural revitalization comprehensively, improving the level of agricultural information services and farmer satisfaction is important. The analysis of the critical success factors affecting the user satisfaction of agricultural organization IS can provide a reference for developing and operating agrarian IS, expand the research in agricultural information technology, and provide new perspectives and methods for this field.