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TopResearch Design And Methodology
The study aims to develop theoretical knowledge with practical implications for factors that influence the satisfaction of Personal Internet Banking users in the context of Australia.
A field study method is used because it is an economical and feasible approach for measuring complex variables especially in situations where the independent variables cannot be manipulated and the influence of other variables cannot be controlled. In addition, field studies have been shown to identify strong effects on dependent variables which enhances the statistical significance of the results (Boudreau et al., 2001; Cook & Campbell, 1979). The research is: partly basic and partly applied; partly descriptive but mainly explanatory; cross-sectional in time, and it employs descriptive statistical techniques for data analysis and structural equation modeling (SEM) techniques for the analysis and development of a theoretical model derived from existing theory.
The unit of analysis for the study is an Australian individual who is at least 18 years old and has at least one month of PIB experience. The actual size of the target population of such individuals is unknown but is expected to easily exceed 100,000. Consequently, using precision of 5 percent and a 95 percent confidence level, the minimum sample size for the study was determined to be approximately 400 (https://edis.ifas.ufl.edu/pd006). This sample size also ensured the statistical validity of the SEM and other techniques used in the analysis and development of the theoretical model. It was not possible to obtain a sampling frame of all PIB users so, in accordance with Neuman (2006), a purposive (judgmental) sampling method was used, which is appropriate in cases where individuals with particular characteristics are required.