The Effect of Corporate Social Responsibility on Employees’ Behaviour

The Effect of Corporate Social Responsibility on Employees’ Behaviour

Irene Samanta (Graduate Technological Education Institute of Piraeus, Piraeus, Greece)
DOI: 10.4018/ijsita.2013070105
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Abstract

Nowadays one of the main effort of firms is to implement the concept of the business of business is the social contribution to the society. Corporate Social Responsibility (CSR) is an effort to achieve positive results for corporate performance. The present research examines the effect of CSR activities on the employees of a company. This research is a case study on a multinational company. A total of 30 supervisors and 176 employees were examined. CSR programmes have a strong influence on employees’ behaviour as regards their organizational commitment, intention to stay, positive word-of-mouth reports, job performance and CSR championing behaviour.
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Theoretical Framework

Based on the literature and the current theories for this research, the conceptual model reflects the hypotheses and examines whether CSR is beneficial for the firm in the context of its employees, and whether this positive effect is contingent upon relevant employee-related evaluative variables. The model is divided into two levels according to the organizational structure: a) supervisors and b) employees. The model is based on existing research and it was designed to answer the question of whether internal customers ultimately contribute to the company’s CSR initiatives. There is an extended and thorough reference to the factors that may affect this, and we analyse whether or not there is an interaction between these factors. Finally, we investigate the possibility that the direct supervisors’ perceptions positively influence the attitudes of their employees.

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