MLA
Portia, Opoku Boadi, et al. "The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry." IJCRMM vol.8, no.4 2017: pp.1-11. http://doi.org/10.4018/IJCRMM.2017100101
APA
Portia, O. B., Li, G., & Philip, A. (2017). The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry. International Journal of Customer Relationship Marketing and Management (IJCRMM), 8(4), 1-11. http://doi.org/10.4018/IJCRMM.2017100101
Chicago
Portia, Opoku Boadi, Guoxin Li, and Antwi Philip. "The Effect of Personality (Brand Ambassadors) on Advertisement and Consumers Purchase Intentions in the Telecommunication Industry," International Journal of Customer Relationship Marketing and Management (IJCRMM) 8, no.4: 1-11. http://doi.org/10.4018/IJCRMM.2017100101
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