Facebook
Initially, the main purpose of Facebook was to enable college students to create and maintain the social life of the university. Ellison (2007) pointed out that 94% of college students are Facebook users who spend an average of 10 to 30 minutes a day for online communication to maintain their “buddy list”. Ellison’s report also indicated that the main purpose of Facebook is to maintain friendships, not to make new friends. The operation of Facebook allows users to select one or more “Internet communities,” which are made up of thousands of members from a geographical region or metropolitan city areas, such as a specific high school or university, or a corporate entity. Each user maintains a webpage of “personal data” that contains basic information such as the individual’s graduation year, hometown, personal data, such as name and relationship status, and other messages (Chen, 2014; Church, Thambusamy, and Nemati, 2020). Users may share with others what they are doing by changing their “status,” which is displayed on the webpage (Mylonopoulos and Theoharakis, 2020; Houghton, Pressey, and Istanbulluoglu, 2020).
In addition to the maintenance and establishment of social relations, Facebook offers a wide variety of small games or psychological tests. “Happy Farm” and “Restaurant City” are the popular games among users. Aside from entertainment purposes, users may also communicate with their friends via the games they play (Ruas et al., 2019).