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Online task completion is an inseparable aspect of today’s educational and professional environment. An increasing number of educational institutions are offering distance-learning programs that require self-regulated activities (Gooley & Lockwood, 2012). Similarly, several organizations employ crowdsourcing practices for efficient and affordable online task assignments (Poetz & Schreier, 2012). Despite the extensive research on cognitive and behavioral processes in collaborative environments (Buder, 2011; Kwon, Hong, & Laffey, 2013; Phielix, Prins, & Kirschner, 2010), scholars still know little about how these processes influence online task completion at the individual level.
Online task completion takes place primarily in solitude, and requires self-regulated behaviors, thereby when one’s self-awareness becomes salient; it is likely to affect the cognitive processes and subsequent performance. The self-awareness perspective, in the field of psychology, implies that individuals’ attention can be directed either internally or externally (Duval & Wicklund, 1972). When individuals direct their attention inwardly toward themselves, their focus is private. In contrast, when individuals direct their attention outwardly, their focus is public. Therefore, self-awareness can place attention on internal (private) and/or external (public) levels depending on where the self-awareness is focused.
Extensive research has been devoted to understanding the effects of self-awareness on perceptual and behavioral processes in computer-mediated communication (CMC). For instance, several studies looked at self-awareness in the context of online intimacy, politeness, attraction (Yao & Flanagin, 2006), self-disclosure (Joinson, 2001), self-esteem (Gonzales & Hancock, 2010), and language use (Blackburn, LeFebvre, & Brody, 2014). However, few empirical studies have examined the influence of self-awareness on cognitive processes in the context of online task completion. Many studies in conventional task and learning environments have documented that metacognitive processes, such as writing a self-reflection enhances performance (Barron & Erev, 2003; Hoffman & Spatariu, 2008). For instance, one study reported that information processing via reflection leads to better comprehension and integration of information in the memory (Smith & DeCoster, 2000). Another study found that individuals performed significantly better on subsequent tasks when they reflected on what they learned from the task they completed (Di Stefano, Gino, Pisano, & Staats, 2014).
Building on previous theoretical and empirical studies’ findings at the intersection of self-awareness and self-reflective writing, this study aims to reveal cognitive and behavioral processes underlying individual performance in an online task environment. Using the theoretical assumptions of objective self-awareness theory (Duval & Wicklund, 1972) and dual-process models of information processing (Chaiken & Trope, 1999), this study examined the effects of self-awareness and self-reflective writing on performance improvement. Also, using a post-hoc analysis, this study explored the linguistic differences in self-reflective writing between high and low performers.