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The Impact of Dual-Fairness Concerns Under Different Power: Structures on Green-Supply-Chain Decisions

The Impact of Dual-Fairness Concerns Under Different Power: Structures on Green-Supply-Chain Decisions

Tianjian Yang (Beijing University of Posts and Telecommunications, Beijing, China), Guangdong Liu (Beijing University of Posts and Telecommunications & Fuyang Normal University, Beijing, China), Yao Wei (Fuyang Normal University, Fuyang, China), Xuemei Zhang (Fuyang Normal University, Fuyang, China), and Xinglin Dong (Shandong University of Science and Technology, Qingdao, China)
Copyright: © 2019 |Pages: 26
DOI: 10.4018/IJEIS.2019070101
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Abstract

By analyzing the impact of different fairness concerns on a green supply chain, this study determines the optimal decisions under different power structures and conducts a comparative analysis of them. The findings of this study are summarized as follows: 1) under the manufacturer-dominated structure, retail price, wholesale price, product greenness, the manufacturer's profit, the total profit of the supply chain, the manufacturer's utility, and the retailer's utility are all negatively correlated with fairness concerns, but positively correlated with the retailer's profit; 2) under the retailer-dominated structure, fairness concerns have no impact on retail price, product greenness, or the total profit of the supply chain, are positively correlated with wholesale price and the manufacturer's profit and utility, and are negatively correlated with the retailer's profit and utility; 3) under the Nash equilibrium structure, fairness concerns have no impact on the green supply chain.
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Literature Review

There are three types of literature associated with this study: 1) literature on green-supply-chain management; 2) literature on the impact of structures of rights on supply-chain decisions; and 3) literature on the impact of fairness preferences on green supply chains.

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