The Influence of Enjoyment Factor Toward the Acceptance of Social Commerce

2. Literature Review

Since 1940′s, many theories resulted from motivation research (Momani and Jamous, 2017). Self-Determination Theory (SDT) which developed by Deci and Ryan in 1985 is one of them. SDT proposed that self-determination is a human quality. Deci and Ryan (1985) and Ryan and Deci (2000a) explained the psychological innate human needs which are: autonomy, competence, and relatedness. These human needs are directly affecting on individuals′ motivations. The need to autonomy refers to self-determination that causes freedom of action, mainly being self-initiating, and to self-regulating one′s own actions. The need to relatedness refers to developing secure and satisfying connections with others in same social environment (de Brabander, Rozendaal, and Martens, 2009; Hsu and Lin, 2008). According to Deci et al. (1991), these needs are necessary for individuals to be self-determined rather than controlled.