The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks

The Use of the UTAUT Model in the Adoption of E-Learning Technologies: An Empirical Study in France Based Banks

David Abdou (Sino-French Institute Renmin University of China, Suzhou, China) and Sajjad M. Jasimuddin (Kedge Business School, Marseille, France)
Copyright: © 2020 |Pages: 14
DOI: 10.4018/JGIM.2020100103

Abstract

E-learning is treated as a learning approach in higher education worldwide. E-learning systems are all about using digital technologies to acquire, store, and process learning resources. This article aims to examine the end-users' acceptance of e-learning in the banking sector using the unified theory of acceptance and use of technology (UTAUT) model. The paper reviews the extant literature from which a theoretical model is developed and tested empirically in the French context. The UTAUT is extended by incorporating one additional factor (top management support). A quantitative approach based on cross-sectional survey was used to collect data from 133 bank officials. Data was analyzed using, statistical software SPSS version 15. The article successfully confirms the applicability of e-learning in France-based banks. The model developed in this paper helps the practitioner to understand the factors that should be given emphasis to ensure the effective development and acceptance of the e-learning technologies in a commercial setting.
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Theoretical Perspective And Research Hypotheses

This section reviews the extant literature to propose a research model. The model incorporates the key issues surrounding the technology adoption to help the successful E-learning applications in France-based bank. The UTAUT provides an underlying rationale, which leads to establish the theoretical foundation that guides this research.

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